Katalyst

"And art exists that one may recover the sensation of life; it exists to make one feel things, to make the stone stony. The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects “unfamiliar”, to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged."

Victor Shklovsky, from Art as Technique

..and must be prolonged. 

(via buongiorno)

(via guerrillamamamedicine)